Our Brokers Have the Experience to Help…
The decision to sell your boat can be motivated by several factors – whether it be moving up or down in size, or a variety of other personal reasons. The process begins with the selection of an experienced yacht brokerage firm you can trust to diligently promote your boat and represent your best interests from start to finish.
At Wellington, our team of nine brokers is ideally positioned to help, with an average of more than thirty years’ experience in yacht brokerage. We have accumulated knowledge and experience with a diverse range of yachts that is second to none.
We start with a thorough inspection of your yacht and development of a current market evaluation that incorporates recent sales and a condition report. When appropriate, we recommend improvements designed to enhance your boat’s first impression. Ultimately, the decision upon the initial asking price is an important one that we will advise you on with honesty and experience.
We then generate a thorough and accurate sales brochure with inventory and quality photography designed to distinguish your boat from other “competition” on the market. Your boat is promoted through enhanced online listings on several MLS sites, search engine optimization, social media, print advertising, distribution to prospects and cooperating brokers, and of course our own advanced website you are enjoying now. We also employ relationship marketing to capitalize on our broad-based network of professional crew, yard managers, sail-makers and charter/insurance/yacht brokers to ensure we reach the greatest audience of qualified buyers.
Additionally, when appropriate, we suggest special marketing opportunities, such as boat shows or “open house” events to help increase exposure to your yacht, as well as aerial and interior walk-through videos.
Of paramount importance in the sales process, though, is our integrity. From providing a realistic initial market evaluation, to conveying your yacht’s attributes in an accurate and professional manner and negotiating transaction details in good faith, you can be sure the only thing more important to us than our reputation is yours.
